Mondo Stars editors
Boulder, Colorado USA

Posted at 1:40pm on Tuesday, October 6th, 2009

In the November 2009 issue of Vanity Fair, Michael Wolff writes about the business psychology of Rupert Murdoch:

"Murdoch’s son-in-law Matthew Freud—married to Elisabeth Murdoch, and one of the most well-known P.R. men in the U.K.—explained to me what he believes is the essence of Murdoch’s approach to business: Murdoch is not a modern marketer. He runs his business not on the basis of giving the consumer what he wants but through more old-fashioned methods of structural market domination. His world, and training ground, is the world of the newspaper war—a zero-sum game, where you wrestle market share from the other guy. Curiously, his newspaper battles have most often involved cutting prices rather than, as he now proposes to do on the Internet, raising them. (Murdoch has contributed as much as anyone, with his low-priced papers, to the expectation that news is a de-valued commodity.)

But more than being about cost, his strategy is about pain. What he is always doing is demonstrating a level of strength and will and resolve against which the other guys, the weaker guys, cower. He can take more pain than anybody else. While others persist in the vanity of the Internet, he will endure the short- or medium-term pain necessary to build a profitable business."

Dina
Ceres,Ca

Posted at 8:55pm on Tuesday, July 10th, 2007

never heard of him I think he looks really saggy and old.

elizabeth barry
fuquay-varina, nc

Posted at 8:32pm on Thursday, June 14th, 2007

I am an alumni of Worcester, MA colleges. I am stunned that Benji on "So you think you can dance" was allowed to end his dance in his underwear. The music was latino re America and the underwear was absolutely disgraceful to our Country. Shame on Fox Network... Shame on the sponsers for taking a great show and allowing this to happen... no products, no sales...